Selected Research in Progress
Visual Simplicity and Product Attribute Trade-Offs
with Felipe M. Affonso and Aner Sela
Development and Validation of the Consumption Hypocrisy Scale
with Chris Janiszewski and Felipe M. Affonso
Overconsumption
with Yvonne Huang and Aner Sela
Subjective Marginalization
with Aner Sela
Feeling of Emptiness
with Aner Sela
The "Souvenir Effect"
with Wilson Bastos and Travis Oh
Wasteful Behavior
with Xiang Wang and Chris Janiszewski
Conference Presentation
Association for Consumer Research, Atlanta, GA (October 2019)
-
Working paper session: Aesthetics
-
Ryu, Soo Yon, Kyoungmi Lee, and Sang-Hoon Kim (2019), "What Signal Can Obscure Art Send?: The Role of Processing Fluency in Signaling Social Class Through Art,"Association for Consumer Research.
Korean Marketing Association, Seoul, Korea (March 2019)
-
ICAMA Korea chapter session: Consumer behavior
-
Ryu, Soo Yon, Kyoungmi Lee, and Sang-Hoon Kim (2019), ""Art Won't Let You Down” - The Effect of Fluency in Art Consumption on Status Inference," Korean Marketing Association.