Selected Research in Progress

Visual Simplicity and Product Attribute Trade-Offs

with Felipe M. Affonso and Aner Sela​

Development and Validation of the Consumption Hypocrisy Scale

with Chris Janiszewski and Felipe M. Affonso

Overconsumption

with Yvonne Huang and Aner Sela

Subjective Marginalization

with Aner Sela​

Feeling of Emptiness

with Aner Sela​

The "Souvenir Effect"

with Wilson Bastos and Travis Oh

Wasteful Behavior

with Xiang Wang and Chris Janiszewski

Conference Presentation

Association for Consumer Research, Atlanta, GA (October 2019)

  • Working paper session: Aesthetics

  • Ryu, Soo Yon, Kyoungmi Lee, and Sang-Hoon Kim (2019), "What Signal Can Obscure Art Send?: The Role of Processing Fluency in Signaling Social Class Through Art,"Association for Consumer Research.

Abstract
Material

Korean Marketing Association, Seoul, Korea (March 2019)

  • ICAMA Korea chapter session: Consumer behavior

  • Ryu, Soo Yon, Kyoungmi Lee, and Sang-Hoon Kim (2019), ""Art Won't Let You Down” - The Effect of Fluency in Art Consumption on Status Inference," Korean Marketing Association.

Proceeding
Material