Founder

• 2017 September - 2019 May

• Established a custom manufacturing infrastructure

• Secured funding from Seoul City & Seoul National Univerisity

• Collaborated with a prominent publisher

• Organized popup stores and held multiple classes

Co-Founder

• 2016 March - 2017 December

• Developing and executing a start-up business

• Secured government & public business funding (approximately 14,000 USD)

• Organized multiple offline sales events and classes

• Reference: Jinwoo Cheon – arsischeon@yonsei.ac.kr

Intern Researcher

LG Electronics x Design Factory Korea

• 2015 July - 2015 November 

• Conducted qualitative consumer research to develop and brand new product and service (IoT device and mobile application)

• Managed project responsibilities, timeline, and sources for planners, designers, and developers

• Branded new product and service (e.g. naming, logo, brand story)

• Final work patented at the Korean Intellectual Property Office

• Reference: Soojin Jun – soojinjun@yonsei.ac.kr

PR Manager

Yonsei Theater Art Research Club

• 2015 January - 2015 July

• Designed advertisements and established distribution platforms

• Securing funding for theater projects

SK Soaring Youth Competition (2016)

SK Group

• Winner

• Competition among university students on start-up business plan

• Pitched business plan based on market and consumer research

Yujin Robot Smart Toy Competition (2015)

Yujin Robot

• 2nd prize winner

• Competition on smart (IoT) toy design & development

• Developed IoT smart toy for children based on qualitative consumer research

• Designed product and mobile phone application design

• Additional information on the project can be found here (in Korean)

Lapalette Indie Brand Competition (2013)

Beaucre Merchandising

• Winner

• Competition on product design

• Designed a line of fashion products and engaged in the manufacturing process

• Designed products were presented at the <Who's Next> exhibition in Paris