Academic Background

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University of Florida

  •  Enrollment: August 2020 - Present

  • Advisor: Aner Sela

  • Advisory Committee:
    Aner Sela (Chair), Chris Janiszewski, Yang Yang, Amir Erez

  • Selected Courses: Perspectives on Consumer Behavior, Seminar: Current Topics in Social-Personality Psychology, Experimental Design, Research Methods, Consumer Psychology, Consumer Information Processing and Decision Making 

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Seoul National University

  • Enrollment: March 2019 - August 2020
    (withdrew from the program to pursue PhD program)

  • Advisor: Kyoungmi Lee

  • Selected Courses: Studies in Consumer Behavior, Advanced Social Psychology, Marketing Research, Seminar in Consumer Decision Making, Positive Social Psychology

  • Enrollment: March 2017 - February 2019

  • Advisor: Sang-Hoon Kim

  • Selected Courses:  Seminar in Marketing, Special Topics in Consumer Research, Special Topics in Consumer Research Methods, Seminar in Consumer Psychology: Information Processing, Motivation and Persuasion, Management Strategy for the Arts, Emotion and Consumer Judgment Seminar

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Yonsei University

  • Enrollment: March 2012 - February 2017

  • Selected courses: New Product and Service Development, Service Design, Marketing, Entrepreneurial Management, Start-Up 305: Creativity

  • Enrollment: March 2012 - February 2017

  • Advisor: Sangwon Lee

  • Selected courses: Idea Visualization, Strategic Marketing, Introduction to Culture and Design Business, Techno-Art Capstone Project, Leadership Seminar in Techno-Art Entrepreneurship

Teaching Experience

Teaching/Research Assistant

Assistant to Professor Kyoungmi Lee at Seoul National University

  • Date: February 2019 - August 2020

  • Course: Marketing Management (undergraduate course), Arts and Management (Executive MBA course)

  • Duties:

    • Researching and summarizing journal articles

    • Translating case study materials

    • Grading student exams

    • Keeping in track and calculating grades

    • Responding to student e-mails and inquiries

    • Contacting guest lecturers

Teaching Assistant 

Assistant to Professor Sang-Hoon Kim at Seoul National University

  • Date: September 2018 - December 2018

  • Course: Management Strategy for the Arts (graduate course)

  • Duties:

    • Researching for lecture materials (e.g. case studies, journal articles)

    • Making presentation slides (including graphs and tables)

    • Preparing for lectures

    • Handling field sessions

Scholarship & Fellowship

Behavioral Research Grants

Benefactor: Warrington College of Business at University of Forida

  • Date of Selection: January 2020

  • Amount Received: 3,800 USD 

Butterworth Fellowship

Benefactor: Butterworth

  • Date of Selection: August 2020 - present

  • Amount Received: 3,000 USD annually

Teaching Assistant Scholarship

Benefactor: College of Business Administration at Seoul National University

  • Date of Selection: September 2019

  • Amount Received: 300,000 KRW 

  • Course: Arts and Management (Executive MBA course)

  • Details:

    • Scholarship provided to the selected teaching assistant for Executive MBA course

Merit-Based Scholarship

Benefactor: College of Business Administration at Seoul National University

  • Date of Selection: August 2019

  • Amount Received: 1,600,000 KRW 

  • Details:

    • Scholarship provided to students with academic excellence in the prior semester

Teaching/Research Assistant Scholarship

Benefactor: College of Business Administration at Seoul National University

  • Date of Selection: March 2019

  • Amount Received: 3,300,000 KRW 

  • Details:

    • Scholarship provided to one selected teaching assistant per professor

Teaching/Research Assistant Scholarship

Benefactor: Center for Marketing Research at Seoul National University

  • Date of Selection: March 2018

  • Amount Received: 3,000,000 KRW

  • Details:

    • Scholarship provided to teaching assistant for a graduate course