Soo Yon Ryu

Marketing Ph.D. Student

Warrington College of Business,

University of Florida

Hi there!
My name is Soo Yon and I am a second-year Ph.D. student at the University of Florida. As an aspiring researcher in consumer behavior, I aim to expand the knowledge of how, why, and when consumers engage in symbolic consumption. Specific research topics include visual signaling, social inequality, and ethical consumption. My current research focuses on visual perceptions, marginalized consumers, and moral consumption.
When I am not working on the aforementioned research, I am diving in the beautiful waters of Florida, practicing yoga, or creating artwork.
Feel free to reach out to me for any other information, comments, or a nice chat! :)