Soo Yon Ryu

Marketing Ph.D. Student

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Warrington College of Business,

University of Florida

Hi there!

My name is Soo Yon and I am a Ph.D. student at the University of Florida. As an aspiring researcher in consumer behavior, I aim to expand knowledge of how, why, and when consumers engage in meaningful and symbolic consumption. I am also interested in aesthetic and visual elements as well as compensatory consumption. My current research focuses on signaling theory, art consumption, and feeling of emptiness.

I am driven by the transformative nature of consumer behavior research and hope to make meaningful contributions to theory and society.

Feel free to reach out to me for any other information, comments, or a nice chat! :)